Trademark Law

Trademarks protect a business’s reputation by identifying its goods. Trademarks can be a word, symbol, name or design used in commerce to identify the source of the goods. Essentially, a trademark is a brand name. Service marks are similar, only they identify service providers rather than those involved in the actual trade of goods.


Trademarks, unlike other types of intellectual property, have both state and federal variants. Determining the best way of protecting a business’s identity requires an appreciation of the intended scope of the business. A business intending only to operate locally may be best served with state registration whereas a new business operating across state lines will want a federal registration of their trademarks. The Law Office of Steven O’Donnell counsels its clients on the intricacies of trademark law and assists them in protecting their business identity.

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