The wheel, the internal combustion engine, those things on the end of shoelaces, cell phones, and YOUR INVENTION.
Coke, Amazon’s A-Z logo, Batman’s insignia, McDonalds’ arches, the Nike “swoosh,” and YOUR BRAND IDENTITY.
Michelangelo’s David, Van Gogh’s The Starry Night, The Jackass Movies, The Harry Potter books, and YOUR ARTWORK.
Apple, Microsoft, Pepsi, Facebook, Mister Softee, Taco Bell, Tommy Hilfiger, Whole Foods, and YOUR BUSINESS.
Treat them that way.